online TV

Metrics to Measure for any Video Contents streaming Online

May 22, 2009 | One Comment

Here are the main metrics you need to measure video contents streaming online: Clips by Duration Clips by Visits Clips by Country Countries by Clip Cities by Clip Clips by City Clips by ISP ISPs by Clip Visit Duration by Visits Visits Trend Area Codes Visitors Top Visitors Visitors by Number of Visits Visits Trend [...]

Marketing Strategies

Brand Marketing Key Weekly/Monthly Dashboard Metrics

Feb 19, 2009 | No Comments

As you know from my Bio page, one of my roles in the marketing industry was marketing manager of JumpTV Inc. , an international IPTV company.  At JumpTV, I was introduced to the world of web analytics and ways for reporting content streaming, user navigation using various online reporting tools.  Here are few KIPs reported on [...]