Title Tags & Meta Description Tags

Apr 6, 2009 | No Comments

Overview The basic structure of a Web page contains simple HTML tags that are important to optimizing the content for search. These tags include the title tag and the meta description tag. These tags inform search engine spiders about a Web page name, about the targeted keyword phrases for which it is optimized, and they [...]

Brand Marketing Key Weekly/Monthly Dashboard Metrics

Feb 19, 2009 | No Comments

As you know from my Bio page, one of my roles in the marketing industry was marketing manager of JumpTV Inc. , an international IPTV company.  At JumpTV, I was introduced to the world of web analytics and ways for reporting content streaming, user navigation using various online reporting tools.  Here are few KIPs reported on [...]

Beta Test Plan Outline

Jan 23, 2009 | No Comments

What This Is An annotated outline for a full beta test plan document. Beta testing refers to testing of a new product or system or service at a customer, prior to release of the item for sale or normal customer use. Why It’s Useful Beta testing is often critical for exercising the product, service, or [...]