Online Advertising

Advertising terminology on the Internet

Feb 24, 2009 | No Comments

Ad: For Web advertising, an ad is almost always a banner, a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel size and byte size limit. An ad or set of ads for a campaign is often referred to as “the creative.” Banners and other special [...]

Marketing Strategies

Estimating Process and Methods

Jan 27, 2009 | No Comments

What This Is This guideline provides an overview of estimating methods for generating detailed project schedules. It includes a brief description of the purpose, goals, and process of estimating, as well as specific estimating techniques for the project manager and project team. Methods of estimating covered in this guideline are: §  Historical Data §  Decomposition [...]