Marketing Strategies, Online Advertising

Ten Unique Advertising Opportunities in Newspapers

Mar 9, 2009 | No Comments

  ROP: Run of Press advertising means an ad placed on the pages of a newspaper. This best-known newspaper advertising option offers short deadlines and proximity of editorial that enhances visibility.  Preprints: Preprinted inserts offer advertisers the flexibility and control of creating and printing advertising that the newspaper distributes.  Commercial printing: Newspapers offer customers who [...]

Online Advertising

Advertising terminology on the Internet

Feb 24, 2009 | No Comments

Ad: For Web advertising, an ad is almost always a banner, a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel size and byte size limit. An ad or set of ads for a campaign is often referred to as “the creative.” Banners and other special [...]

Marketing Strategies

Internet news dissemination PR checklist

Feb 4, 2009 | No Comments

Use this list as a reminder of the different ways to distribute your news. Check off all activities as you complete them. Distribute your news by regular mail. Distribute your news by fax to editors who prefer it. Distribute your news through the newswire services for thorough coverage in print and online. Distribute your news [...]