Online Advertising
Title Tags & Meta Description Tags
Overview The basic structure of a Web page contains simple HTML tags that are important to optimizing the content for search. These tags include the title tag and the meta description tag. These tags inform search engine spiders about a Web page name, about the targeted keyword phrases for which it is optimized, and they [...]
Ten Unique Advertising Opportunities in Newspapers
ROP: Run of Press advertising means an ad placed on the pages of a newspaper. This best-known newspaper advertising option offers short deadlines and proximity of editorial that enhances visibility. Preprints: Preprinted inserts offer advertisers the flexibility and control of creating and printing advertising that the newspaper distributes. Commercial printing: Newspapers offer customers who [...]
Advertising terminology on the Internet
Ad: For Web advertising, an ad is almost always a banner, a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel size and byte size limit. An ad or set of ads for a campaign is often referred to as “the creative.” Banners and other special [...]
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