Marketing Strategies

Preliminary Design Review (PDR) Meeting Agenda

Feb 25, 2009 | No Comments

    What This Is An agenda for holding a Preliminary Design Review during a project, with detailed instructions for preparation before and running the meeting, and follow-up.  A Preliminary Design Review (PDR) is a review that happens in the Investigation/Planning phase of a project. A Project Vision or Project Charter has been created and [...]

Marketing Strategies

Project Escalation Processes

Feb 25, 2009 | No Comments

What This Is A guideline with examples for how a team can use “escalation processes” to raise project issues to higher authorities for timely resolution. An escalation process ensures that the next level of management is informed (often within a specific period of time), if an issue cannot be not resolved at the lower level [...]

Online Advertising

Advertising terminology on the Internet

Feb 24, 2009 | No Comments

Ad: For Web advertising, an ad is almost always a banner, a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel size and byte size limit. An ad or set of ads for a campaign is often referred to as “the creative.” Banners and other special [...]